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Portfolio: RSA insurance

RSA insurance terms and conditions

Overview

Challenge

To reduce the terms and conditions presented to users before they buy home insurance. User testing showed that users openly admit to ignoring the lengthy list of regulations. However, it still had to maintain the same meaning and meet the Legal team’s requirements.

Basic process

Results

A terms and conditions page that surprised users. User testing videos showed them saying “I would actually read this”. We could then show this to the Legal team and other Product teams to show why the content we use is so important.